Driven by passion, purpose, and a deep appreciation for culture, Ethan Collins is the visionary behind our company. As Founder and Director, Ethan built this brand on the belief that travel should go beyond sightseeing it should connect people, stories, and places in meaningful ways.
With years of experience in the global travel industry, Ethan leads with both heart and strategy, ensuring that every journey reflects the company’s core values: authenticity, quality, and unforgettable experiences. His leadership blends innovation with a personal touch, empowering his team to deliver excellence in every detail.
Known for his calm confidence and genuine curiosity about the world, Ethan inspires travelers to experience Morocco not just as visitors, but as part of its living story. Under his guidance, the company continues to grow as a trusted name in bespoke Moroccan travel where every trip is designed with passion and purpose.