Behind every unforgettable journey is a passionate team dedicated to excellence. At the heart of our company is a group of travel professionals, local experts, and creative minds who share one vision to deliver authentic, seamless, and inspiring Moroccan experiences.

From our founder and leadership team to our expert guides, drivers, and coordinators, each member brings unique skills, cultural knowledge, and genuine hospitality to every tour we create.

Together, we work as one family committed to making every traveler feel at home, every moment meaningful, and every journey truly extraordinary.

Ethan Collins

Owner&Director

Driven by passion, purpose, and a deep appreciation for culture, Ethan Collins is the visionary behind our company. As Founder and Director, Ethan built this brand on the belief that travel should go beyond sightseeing …

Alexander Hayes

co-founder

As the company’s Chief Executive Officer, Alexander Hayes embodies leadership with purpose, innovation, and integrity. With a forward-thinking vision and a deep passion for meaningful travel, Alexander guides the team toward creating experiences that go …

Oualid

Digital Developer & Innovation Lead

Creative, curious, and tech-driven Oualid is the digital mind shaping our company’s online world. As a web developer and digital solutions expert, he transforms ideas into functional, elegant, and high-performing experiences. From crafting responsive websites …

Meriyam

General Manager

Confident, dedicated, and deeply passionate about Moroccan hospitality, Meriyam is the driving force behind our company’s success. As General Manager, she combines strong leadership with a personal touch, ensuring every traveler enjoys an experience that …

Safaa

Tours operations coordinator

Passionate, organized, and always smiling, Safaa is the heart behind every smooth and unforgettable journey we create. As our Tour Coordinator, she ensures that every itinerary runs perfectly from the first inquiry to the final …

Aziz

Officiel Guide

Aziz is an indepedent official guide focusinf on the city of Marrakesh. He graduated with a degree in English Language and Literature in 2005. He dreamed of working in tourism so that he could meet …

Fettah

Tour Guide

Fettah is an independent official guide and in-country host. He focuses with JBT on the Ziz Valley and Sahara Desert regions. His main objective for tourists is to ensure their safety and to take them …

Abderazzak

Guide

Abderrazzak Tahiri is a licensed professional guide in Marrakech, passionate about sharing the rich culture, history, and traditions of Morocco. Fluent in English and French, he leads travelers through the city’s medina, historical landmarks, and …

Hamza

Guide

With a deep passion for his country and over a decade of experience guiding travelers across Morocco, Hamza is more than just a guide he’s a storyteller, a cultural bridge, and a true ambassador of …

Hassan

Guide

Hassan is an independent official guide focusing on the city of Marrakesh and surrounding region. He graduated from university in 1991 with a degree in English Language and Literature. It wasn’t until 2007 that he …

Mohammed

Driver

Mohammed is an independent driver and in-country host. He has been working in tourism for 27 years. He enjoys sharing his culture and customs with travelers who he takes very good care of throughout their …

Othmane

Driver

friendly, dependable, and passionate about his country, Othmane is the kind of driver every traveler hopes to meet. With years of experience on Morocco’s roads, he combines professionalism with genuine warmth, making every journey safe, …

Mohamed

Driver

With years of experience navigating Morocco’s scenic roads, Mohamed is much more than a driver he’s your reliable travel companion throughout the journey. Calm, attentive, and deeply knowledgeable about every route, he ensures each ride …