Marrakech is a city designed for the senses rich fragrances, exotic sounds, shimmering colors, and a timeless cultural charm. But for luxury travelers, the Red City offers something even greater: exclusivity, refinement, and world-class experiences blending Moroccan tradition with modern elegance. From opulent palaces to private museums, iconic riads, and helicopter flights over the desert, Marrakech stands today among the most sophisticated destinations in North Africa.
In this comprehensive luxury guide, we reveal the top high-end things to do in Marrakech, curated especially for upscale visitors seeking a flawless blend of culture, comfort, and style.
1. Indulge in a Private Tour of the Majorelle Garden & Yves Saint Laurent Museum
The Majorelle Garden is one of Marrakech’s most celebrated sites, known for its electric-blue villa, exotic botanicals, and soothing pathways. But luxury travelers can elevate the experience by booking a private, early-access tour, allowing you to enjoy the gardens before public opening hours.
Luxury Highlights
- Skip-the-line private entrance
- Expert guide specializing in art & design history
- Access to the Musée Yves Saint Laurent
- Exclusive photo opportunities with no crowds
This serene escape offers a peaceful retreat from the hustle of the city an essential luxury moment.
2. Stay in an Opulent Palace or Luxury Riad
Marrakech offers some of the world’s most iconic luxury stays. Whether you’re looking for contemporary glamor or traditional Moroccan craftsmanship, the city’s high-end accommodations set new standards in comfort and hospitality.
Top Luxury Stays in Marrakech
- Royal Mansour Marrakech – A masterpiece commissioned by the King of Morocco; every suite is a private riad.
- La Mamounia – Legendary palace hotel combining Art Deco with Moroccan elegance.
- Mandarin Oriental Marrakech – Modern villas with private pools and exceptional dining.
- Amanjena – A tranquil luxury sanctuary inspired by Moorish architecture.
Each property offers world-class spas, gourmet restaurants, and tailored experiences for distinguished guests.
3. Experience a VIP Hammam & Spa Ritual
The Moroccan hammam is a centuries-old wellness tradition, but in Marrakech, luxury spas transform it into an unforgettable ritual.
What a Luxury Hammam Includes
- Black soap exfoliation
- Ghassoul clay wrap
- Argan oil massage
- Rosewater relaxation room
- Herbal infusions
Recommended Luxury Spas
- Royal Mansour Spa
- Hammam de La Sultana, Kasbah
- Les Bains de Marrakech (VIP Suite)
- Spa La Mamounia
Each spa offers sophistication, privacy, and deeply rejuvenating treatments.
4. Savor Fine Dining in Marrakech’s Michelin-Level Restaurants
Marrakech’s culinary scene blends tradition and modernity, offering refined dining experiences for epicureans. Luxury seekers can explore gourmet restaurants where chefs reinterpret Moroccan flavors using the finest local ingredients.
Recommended Luxury Restaurants
- La Grande Table Marocaine – Royal Mansour
- Ling Ling by Hakkasan – Mandarin Oriental
- Le Saharien – Selman Marrakech
- Le Jardin Restaurant – La Mamounia
Expect candlelit gardens, palace-style décor, exceptional wine pairings, and flawless service.
5. Discover Marrakech by Private Guide
Explore the city’s hidden gems with a private, expert guide specializing in architecture, art, and cultural heritage. This tailored experience lets you discover Marrakech at your own pace.
Exclusive Experiences
- Private medina walking tour
- Visit artisan workshops behind closed doors
- Explore secret riads not open to the public
- Luxury shopping assistance
- VIP access to cultural sites
A private guide ensures you appreciate Marrakech beyond the tourist areas.
6. Shop for Art, Couture & Handcrafted Masterpieces
Marrakech is a treasure trove for handmade luxury products—from Zellige tiles to leather goods, bespoke carpets, and gold jewelry.
Where Luxury Travelers Shop
- Guéliz Boutiques – Concept stores, Moroccan designers
- Rue Yves Saint Laurent – Luxury fashion houses
- Souk Semmarine (with private guide) – High-end artisanal shops
- 33 Rue Majorelle – Designer home décor & fashion
For the ultimate experience, arrange a personal shopper to curate exclusive pieces.
7. Discover Hidden Rooftops & Luxury Lounges
At sunset, Marrakech transforms. Luxury travelers can enjoy refined cocktails and panoramic views in stylish rooftop lounges.
Best Luxury Rooftops
- Le Rooftop de La Mamounia
- Kabana Rooftop
- So Lounge at Sofitel
- Epicurien Marrakech
Live music, elegant ambiance, and exceptional mixology await.
8. Visit the Historic Palaces in Elegant Style
Explore Marrakech’s grand palaces with a VIP guide who reveals fascinating stories of dynasties, sultans, and architecture.
Must-See Palaces
- Bahia Palace – Masterpiece of Andalusian-Moorish art
- Badi Palace – Ruins of a monumental royal complex
- Dar El Bacha Museum of Confluences – Luxury café & art exhibits
A private tour adds depth and sophistication.
9. Take a Hot Air Balloon Flight Over the Atlas & Desert
For a breathtaking luxury experience, soar above the countryside at sunrise.
VIP Balloon Experience Includes
- Chauffeured 4×4 transfer
- Private basket (optional)
- Gourmet breakfast in a Berber tent
- Stunning aerial views of the desert & mountains
This is a bucket-list luxury moment.
10. Enjoy an Exclusive Day Trip to the Agafay Desert
Just 40 minutes from Marrakech, the Agafay Desert offers a lavish escape without the long drive to Merzouga.
Luxury Activities
- Camel rides at sunset
- Private pool day passes
- Gourmet desert dinners
- Stargazing with telescopes
- Spa rituals under the open sky
Luxury camps offer beautifully designed suites with modern comfort.
11. Golf in Royal Fairways Surrounded by Mountains
Marrakech is a paradise for luxury golfers.
Best Luxury Golf Courses
- Royal Golf Marrakech
- Assoufid Golf Club
- Al Maaden Golf Resort
- PalmGolf Ourika
Immaculate fairways and stunning Atlas views make every hole unforgettable.
12. Take a Luxury Excursion to Aït Ben Haddou & Ouarzazate
Upgrade your day trip with:
- Private 4×4 or VIP minivan
- Private guide specialized in architecture & cinema
- Gourmet lunch with panoramic views
- Optional helicopter transfer
A perfect blend of culture and exclusive adventure.
Conclusion
Marrakech is a destination that caters to the elite traveler—rich in heritage, full of sensory delight, and overflowing with upscale experiences. From opulent palaces to gourmet dining, from private tours to luxury desert escapes, the Red City ensures every moment is crafted with elegance and authenticity.
This guide covers the top luxury things to do in Marrakech, offering inspiration for a personalized itinerary designed around your taste, comfort, and dream experiences.
